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John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
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John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms


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1913.99 руб.

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
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Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live


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1655.6 руб.

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research
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Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research


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17316.9 руб.

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.

Philip Kotler Marketing 4.0. Moving from Traditional to Digital Philip Kotler Marketing 4.0. Moving from Traditional to Digital
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Philip Kotler Marketing 4.0. Moving from Traditional to Digital


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1594.99 руб.

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a «new» marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy
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Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy


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1722.59 руб.

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Game Deals xbox LEGO Star Wars The Force Awakens Consumer Electronics Games & Accessories Game Deals xbox LEGO Star Wars The Force Awakens Consumer Electronics Games & Accessories
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Game Deals xbox LEGO Star Wars The Force Awakens Consumer Electronics Games & Accessories


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3324.05 руб.

Dominique Paret Secure Connected Objects Dominique Paret Secure Connected Objects
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Dominique Paret Secure Connected Objects


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9372.7 руб.

In this book, the authors focus on the concrete aspects of IoT (Internet of Things): the daily operation, on the ground, of this domain, including concrete and detailed discussion of the designs, applications and realizations of Secure Connected Things and IoT. As experts in the development of RFID and IoT technologies, the authors offer the reader a highly technical discussion of these topics, including the many approaches (technical, security, safety, ergonomic, economic, normative, regulations, etc.) involved in Secure Connected Objects projects. This book is written both for readers wishing to familiarize themselves with the complex issues surrounding networking objects and for those who design these connective «things».

James Fowler Connected: The Amazing Power of Social Networks and How They Shape Our Lives James Fowler Connected: The Amazing Power of Social Networks and How They Shape Our Lives
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James Fowler Connected: The Amazing Power of Social Networks and How They Shape Our Lives


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177.85 руб.

Erik Renaud Fisher Investments on Consumer Discretionary Erik Renaud Fisher Investments on Consumer Discretionary
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Erik Renaud Fisher Investments on Consumer Discretionary


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3189.81 руб.

This installment of the Fisher Investments On series is a comprehensive guide to the Consumer Discretionary industry—which includes companies such as auto manufacturers, homebuilders, sports equipment manufacturers, hotel developers and operators, cruise lines, retail websites, and department stores, to name just a few. This reliable guide can help you in making top-down investment decisions specifically for the Consumer Discretionary sector. It shows how to determine better times to invest in Consumer Discretionary, which Consumer Discretionary industries and sub-industries are likelier to do best, and how individual stocks can benefit in various environments. The global Consumer Discretionary sector is complex, covering many sub-industries and countries with unique characteristics. Using the framework detailed in this book, you can learn to be better equipped to identify their differences, spot opportunities, and avoid major pitfalls. Given the vast market landscape and diverse geographic operations, it is vital to maintain a global perspective when investing in the Consumer Discretionary sector. This invaluable resource provides the tools that can help you understand and analyze opportunities both in the United States and abroad within this diverse sector. For more information, visit www.consumerdiscretionary.fisherinvestments.com. About Fisher Investments Press Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.

Game Deals PlayStation The Persistence Consumer Electronics Games & Accessories Game Deals PlayStation The Persistence Consumer Electronics Games & Accessories
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Game Deals PlayStation The Persistence Consumer Electronics Games & Accessories


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1424.05 руб.

George Wharton James Picturesque Pala / The Story of the Mission Chapel of San Antonio de Padua Connected with Mission San Luis Rey George Wharton James Picturesque Pala / The Story of the Mission Chapel of San Antonio de Padua Connected with Mission San Luis Rey
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George Wharton James Picturesque Pala / The Story of the Mission Chapel of San Antonio de Padua Connected with Mission San Luis Rey


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0 руб.

Imad Saleh Internet of Things. Evolutions and Innovations Imad Saleh Internet of Things. Evolutions and Innovations
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Imad Saleh Internet of Things. Evolutions and Innovations


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10872.33 руб.

The development of connected, communicating objects is showing no signs of slowing down. With an increasing number of objects available on the market, the evolution of the Internet of Things is leading to more and more fields being explored via information and communication sciences. This book analyzes the ecosystem of the Internet of Things by retracing the historical and technological context of the Internet's evolution from traditional to dynamic, social and semantic, and then towards this ecosystem of connected objects. The evolution of concepts surrounding the Internet of Things is explored via real-life examples of connected objects; both those used for specific functions and for more general everyday objects. Numerous issues associated with these new technological and digital transformations in a «hyperconnected» world, as well as the impact of the massive influx of connected objects, are discussed. The crucial questions of potential intrusion into the private lives of users as well that of security are then studied.

Jian Bi Sensory Discrimination Tests and Measurements. Sensometrics in Sensory Evaluation Jian Bi Sensory Discrimination Tests and Measurements. Sensometrics in Sensory Evaluation
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Jian Bi Sensory Discrimination Tests and Measurements. Sensometrics in Sensory Evaluation


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15366.24 руб.

Sensory testing and measurement are the main functions of sensory analysis. In recent years, the sensory and consumer field has evolved to include both difference testing and similarity testing, and new sensory discrimination methods such as the tetrads have received more attention in the literature. This second edition of Sensory Discrimination Tests and Measurements is updated throughout and responds to these changes and includes: A wide range of sensory measurements: Measurements of sensory effect (d', R-index and Gini-index); Measurements of performance of trained sensory panel (Intraclass correlation coefficients and Cronbach?s coefficient alpha); Measurements of relative importance of correlated sensory and consumer attributes (drivers of consumer liking or purchase intent); Measurements of consumer emotions and psychographics; Measurements of time-intensity; Measurements of sensory thresholds; Measurements of sensory risk with negative sensory effects (Benchmark Dose, BMD, methodology) Measurements of sensory shelf life (SSL). A balanced introduction of sensory discrimination tests including difference tests and similarity tests. Bayesian approach to sensory discrimination tests. Modified and multiple-sample discrimination tests. Replicated discrimination tests using the beta-binomial (BB), corrected beta-binomial (CBB), and Dirichlet-multinomial (DM) models. Sensory discrimination methods including the tetrads and the ?M+N?. R and S-Plus codes for all the measurements and tests introduced in the book. Mainly intended for researchers and practitioners in the sensory and consumer field, the book is a useful reference for modern sensory analysis and consumer research, especially for sensometrics.

Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development
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Jacqueline Beckley H. Sensory and Consumer Research in Food Product Design and Development


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17316.9 руб.

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

NEERU KUMAR Юбка длиной 3/4 NEERU KUMAR Юбка длиной 3/4
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NEERU KUMAR Юбка длиной 3/4


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15750 руб.

фланель, без аппликаций, в полоску, эластичный пояс, без карманов, без застёжки, модель солнце

Pat Foran The Smart Canadian's Guide to Saving Money. Pat Foran is On Your Side, Helping You to Stop Wasting Money, Start Saving It, and Build Your Wealth Pat Foran The Smart Canadian's Guide to Saving Money. Pat Foran is On Your Side, Helping You to Stop Wasting Money, Start Saving It, and Build Your Wealth
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Pat Foran The Smart Canadian's Guide to Saving Money. Pat Foran is On Your Side, Helping You to Stop Wasting Money, Start Saving It, and Build Your Wealth


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1680.48 руб.

Canada’s top consumer advocate returns with more financial advice. Canadian consumers are focused on spending and managing what money they do have wisely, but have more questions than answers on most financial topics. Television personality and consumer advocate Pat Foran shares tips and strategies about the questions and issues he sees most often, and explains how some little things can soon add up to a lot of money. Some of the topics covered include: Credit and loyalty cards, and what kind of deal they really are How much insurance is enough – and what kinds do most people need? How to shop for a vehicle, and if it’s worth it to import from the US Mortgages, tax breaks, and other complicated financial decisions Getting the most bang for your buck, whether while shopping or travelling Packed with money-saving advice, this title will also include the latest information on marketplace trends, the investment climate, housing prices, interest rates, and other techniques for savings. As an added bonus, Pat has included quotes and comments from prominent Canadian businesspeople and celebrities about the best financial advice they’ve received in their lifetimes. Pat Foran is seen by millions of Canadians each week as the Consumer Reporter for CFTO News, and Consumer Expert on CTV’s Canada AM. His “Consumer Alert” segment is currently on CFTO’s noon, six o’clock and eleven-thirty newscasts, five days a week with an audience of 700,000 viewers, and he appears on Canada AM, Canada’s number-one national morning show every week, dispensing financial and consumer advice.

Claude Lobry The Consumer-Resource Relationship. Mathematical Modeling Claude Lobry The Consumer-Resource Relationship. Mathematical Modeling
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Claude Lobry The Consumer-Resource Relationship. Mathematical Modeling


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9259.7 руб.

Better known as the «predator-prey relationship,» the consumer-resource relationship means the situation where a single species of organisms consumes for survival and reproduction. For example, Escherichia coli consumes glucose, cows consume grass, cheetahs consume baboons; these three very different situations, the first concerns the world of bacteria and the resource is a chemical species, the second concerns mammals and the resource is a plant, and in the final case the consumer and the resource are mammals, have in common the fact of consuming. In a chemostat, microorganisms generally consume (abiotic) minerals, but not always, bacteriophages consume bacteria that constitute a biotic resource. ‘The Chemostat’ book dealt only with the case of abiotic resources. Mathematically this amounts to replacing in the two equation system of the chemostat the decreasing function by a general increasing then decreasing function. This simple change has greatly enriched the theory. This book shows in this new framework the problem of competition for the same resource.

The Package Design Book The Package Design Book
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The Package Design Book


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1500 руб.

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards...

Barry Wacksman Connected by Design. Seven Principles for Business Transformation Through Functional Integration Barry Wacksman Connected by Design. Seven Principles for Business Transformation Through Functional Integration
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Barry Wacksman Connected by Design. Seven Principles for Business Transformation Through Functional Integration


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1910.8 руб.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

John McKean S. Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information John McKean S. Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information
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John McKean S. Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information


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2870.99 руб.

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming «inference-based» predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of «Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon» to a more complex model such as an Electric utility value proposition: «We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.» Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value «intentionally/ discretionarily» shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering «indirect» data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old «indirect» competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing «incidentally» volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: «If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.»

Lucy Siegle To Die For: Is Fashion Wearing Out the World? Lucy Siegle To Die For: Is Fashion Wearing Out the World?
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Lucy Siegle To Die For: Is Fashion Wearing Out the World?


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712.82 руб.

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured.The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe, or should we reject this as the ultimate false economy and advocate a return to real fashion, bolstered by the principles of individualism and style pedigree?In this impassioned book, Siegle analyses the global epidemic of unsustainable fashion, taking stock of our economic health and moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights, Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.

Challa S. S. R. Kumar Microfluidic Devices in Nanotechnology. Fundamental Concepts Challa S. S. R. Kumar Microfluidic Devices in Nanotechnology. Fundamental Concepts
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Challa S. S. R. Kumar Microfluidic Devices in Nanotechnology. Fundamental Concepts


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13027.44 руб.

Nanotechnology, especially microfabrication, has been affecting every facet of traditional scientific disciplines. The first book on the application of microfluidic reactors in nanotechnology, Microfluidic Devices in Nanotechnology provides the fundamental aspects and potential applications of microfluidic devices, the physics of microfluids, specific methods of chemical synthesis of nanomaterials, and more. As the first book to discuss the unique properties and capabilities of these nanomaterials in the miniaturization of devices, this text serves as a one-stop resource for nanoscientists interested in microdevices.

Christopher Elliott Scammed. How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals Christopher Elliott Scammed. How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
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Christopher Elliott Scammed. How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals


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1591.8 руб.

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. Exposes the various ways companies have led their war against information—from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play Christopher Elliott is one of the nation's foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.

George Moore The history of the British revolution of 1688-9 George Moore The history of the British revolution of 1688-9
:

George Moore The history of the British revolution of 1688-9


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0 руб.

Полный вариант заголовка: «The history of the British revolution of 1688-9 : Recordong all the events connected with that transaction in England, Scotland and Ireland, down to the capitulation of Limerick, in 1691 in the last of these kingdoms inclusive / By George Moore».


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Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming «inference-based» predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of «Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon» to a more complex model such as an Electric utility value proposition: «We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.» Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value «intentionally/ discretionarily» shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering «indirect» data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old «indirect» competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing «incidentally» volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: «If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.»
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Если Мы помогли Вам найти нужный товар, оставьте,

пожалуйста, комментарий, лайк, пост о нас

в любой из этих соцсетях!

это даст Вам +100 к карме :)






Ваше мнение очень важно для нас!